More Volumetric Holograms on the Web and Mobile Devices

 

By the end of 2019, the basic infrastructure for volumetric holograms to be put in WebXR proved to be a reality. In 2020 we already saw dozens of experiences popping-up, ranging from big brands and campaigns to important politicians giving speeches as holograms.

One of the most interesting projects was done by Nike, who used volumetric video to convert models into WebAR holograms. We’re hoping they will publish some numbers, but we feel that other e-commerce companies and big web platforms will follow suit soon.

 

Nike Virtual View, check it out at: https://nikevirtualview.com/needitnow/index.html

Mobile Dimension Polymotion Stage in action.

More Mobile Volumetric Capturing Solutions

 

A side effect of the web adapting holograms is the need for easy and mobile capturing. Last year we already saw Dimension team up with MRMC to roll out their Polymotion Stage, a truck that lets you capture volumetric video anywhere. The truck was used for capturing some of the holograms used in Balenciaga’s Age of Tomorrow video game, for example.

Even though larger media and e-commerce companies might invest in their own capture solution, the ease of having the volumetric studio coming to you, instead of having to send everything to it, will let even smaller brands create holograms of their IPs and latest collections

User-Generated Content

 

Last year we saw Apple launch the iPhone 12 Pro with LiDAR sensor. They’re not the first ones on the market with a mobile that enables 3D scanning, but as we all know: where Apple goes, the rest will follow.
Since the launch of mobile 3D scanning capabilities, we’ve seen a huge increase in the number of 3D scans offered on platforms and 3D marketplaces such as Sketchfab. Some of these have been done with iPhones and they look awesome, besides being an amazing new way of keeping memories. Check that one out by Alban from Sketchfab.

Sense XR Studio, the most efficient way to edit your Holograms.

More User-friendly Tools

 

The growth of volumetric holograms in WebXR and e-commerce will also push the need for dedicated tools that are easy to use. Currently, holograms can’t be placed on the web without having to use specialized developers and complex tools to both compress and publish the experience. This takes too long and is too costly, especially if you’re working at scale.

That’s where Sense of Space steps in. With our tool, Sense XR Studio and Sense XR Web, users can both edit volumetric holograms and push them to the web with a single click. Now any designer will be able to create experiences with volumetric holograms without ever having to write a single line of code.

The future looks really exciting, and we are ready for it. Let’s create!