A volumetric video or hologram is the result of a process that captures a real 3D space or performance that then can be viewed from any angle in AR or VR, generating very realistic, immersive and interactive 3D content. Volumetric video holograms combine the visual...
If you’ve tried creating hologram projects using volumetric videos, and you are not a very techie person, you know how hard it is to edit content and publish it to WebAR. Besides the technical challenges, you also need to manage different services to make...
Since 2019, we’ve been building something new. And it’s safe to say that it’s new to everyone, including ourselves. That’s why we love it! By Raquel Cardoso, co-founder. “I didn’t really know that volumetric video was a thing until I found Sense of Space. It’s...
More Volumetric Holograms on the Web and Mobile Devices By the end of 2019, the basic infrastructure for volumetric holograms to be put in WebXR proved to be a reality. In 2020 we already saw dozens of experiences popping-up, ranging from big brands and...
It took about 20 years for brands to spend more advertising money on digital media than their traditional counterparts. It’s easy to understand why. Digital media lets brands target the exact audience they want and automatically optimize campaigns based on their...
As the pandemic has forced fashion companies to rethink how they launch their new designs, Balenciaga decided to tackle the challenge head-on, and not just wait for the runway to open again. Instead of simply trying to capture a realistic runway show, they translate...
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