More Volumetric Holograms on the Web and Mobile Devices By the end of 2019, the basic infrastructure for volumetric holograms to be put in WebXR proved to be a reality. In 2020 we already saw dozens of experiences popping-up, ranging from big brands and...
It took about 20 years for brands to spend more advertising money on digital media than their traditional counterparts. It’s easy to understand why. Digital media lets brands target the exact audience they want and automatically optimize campaigns based on their...
As the pandemic has forced fashion companies to rethink how they launch their new designs, Balenciaga decided to tackle the challenge head-on, and not just wait for the runway to open again. Instead of simply trying to capture a realistic runway show, they translate...
Sense of Space has its roots in the art and audiovisual world. Both founders were working with new media art, design, video, and advertising, before going deeper into immersive experiences and volumetric storytelling. So when we founded Sense of Space, we decided to...
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